Discover 500 years of Murauer beer tradition
Murau and beer go hand in hand. Beer has been brewed in the city since 1495, and today you can experience that tradition yourself in the Brauerei der Sinne. During a nearly two-hour tour, you will discover step by step how Murauer beer is made, from water and raw materials to the final glass of beer.
The best part comes at the end: in the beer cellar, you taste five different Murauer beer specialties. A small snack and your own tasting glass are included. This makes it a fun activity for an afternoon in Murau, possibly combined with the historic center, lunch or dinner, and a visit to the Bierapotheke.
In short
- Murau Brewery since 1495
- Guided tour with tasting of five specialty beers
- Guided tour of approximately 2 hours, Tuesday to Saturday at 14:00 and 16:00.
- One free visit with the Murau GästeCard
- Advance reservation is required.
Brauerei der Sinne — experience beer with all the senses
More than just a brewery visit
The Brauerei der Sinne is designed as an interactive experience. You follow the brewing process from start to finish and learn how Murauer Beer is made using clear spring water, regional ingredients, and modern, sustainable brewing techniques. Sight, sound, smell, and taste are deliberately integrated into the tour.
Show brewery and specialty beers
One of the highlights is the small tasting and show brewery. Here, alongside the well-known Murauer beers, smaller and more creative brews are produced, including styles such as Pale Ale and Stout. As a result, the tour is also interesting for beer lovers who want to look beyond the classic Austrian Märzen.
More than 500 years of beer history
The brewery history of Murau dates back to 1495. In the museum section, you can see how brewing has developed over the centuries and the role that water, wood, and the Murau region play in this.
The Murau Beer Tasting — Five Beer Specialties
Tasting in the beer cellar
The actual beer tasting follows at the end of the tour. According to current information from Murauer Bier, five Murauer specialty beers are included. This allows you to try different flavors side by side and discover how strongly malt, hops, and brewing style determine the character of a beer.
What is included?
The regular tour includes five beer tastings, a light snack, and a free Murauer tasting glass. The total duration of the tour is approximately two hours.
Price 2026
Murauer Bier currently lists a regular admission price of €18 per person. Different rates apply for groups, young people, students, schoolchildren, and pensioners. Always check the current price when booking, as regional tourism pages sometimes display older rates.
After the tour — Beer Pharmacy in the city center
Keep tasting for a little while longer
Those who are not yet finished with the Murauer beer culture after the tour can continue to the Bierapotheke. Located in the historic center of Murau, it combines a cozy hospitality venue with a shop specializing in Murauer beer and regional products.
A lovely end to the afternoon
The Bierapotheke is located a short distance from the brewery, making it a perfect fit after a tour. Order another Murauer beer specialty, then stroll through the Old Town or combine the visit with dinner at one of the restaurants in the city center.
Alternative — schnapps and liqueur tasting in Mariahof
Biohof Sperl – Schau-Schnapsbrennerei
Would you like to discover other regional flavors besides beer? At Maria & Alois Sperl, vlg. Schleifer, in Mariahof, noble brandies and liqueurs are produced. The organic farm features a show schnapps distillery and offers schnapps tastings.
By appointment
Visits and sales take place by telephone appointment. The summer months also offer opportunities for farm tours. As opening hours, tastings, and prices are not published as a fixed daily program, contacting us in advance is necessary.
Why is it nice as an extra?
Pine schnapps and other fruit and herbal brandies, just like Murauer beer, are part of the regional food culture. A tasting in Mariahof is therefore particularly interesting for guests who want to put together a culinary day and also get to know smaller producers.
Even more regional flavors from Murau
Pine schnapps
One of the most famous drinks from the region is Zirbenschnaps, made from young cones of the Alpine pine. The drink has a distinctly resinous, spicy character and a typical reddish color. You can find Zirben products at various producers and local shops in the region.
Murtaler Steirerkäse
Those who prefer to eat while tasting can look for Murtaler Steirerkäse. This aromatic regional cheese is used in soups and Kasnocken, among other dishes, and is a nice complement to the local drinks.
Make it a culinary afternoon
A great combination is: lunch in Murau, a guided tour at 2:00 PM, a beer tasting at the brewery, followed by a short walk through the old town, and finishing at the Bierapotheke or with dinner in Murau. This way, the beer tasting becomes part of a complete afternoon out.
Practical tips
When?
Regular tours are offered Tuesday through Saturday at 14:00 and 16:00. The Beer Shop is open on those days from 14:00 to 18:00. Other times are available for groups upon request.
Book in advance
Registration is required to guarantee participation. Therefore, please book in advance with the Brauerei der Sinne, especially during holiday periods and if you wish to combine the tour with lunch or dinner in Murau.
Location
Brauerei der Sinne, Raffaltplatz 19–23, 8850 Murau. From Kreischberg, Murau is easily accessible by car, bicycle, or Murtalbahn.
Murau GästeCard
According to the regional tourist information, with the Murau GästeCard One visit to the Brauerei der Sinne is free, followed by a discount on a subsequent visit. Bring the GästeCard and check the current terms and conditions beforehand.
With the Murtalbahn, a smart combination
Because beer is tasted during the tour, the Murtalbahn An attractive way to travel to Murau. From St. Lorenzen am Kreischberg station, you travel directly to Murau and can leave your car at the apartment. Do check the current timetable in advance.
Leave the car behind if you want to taste
Do you actually want to taste all five beers? Then consider the Murtalbahn or agree on a driver within the group who does not drink. Naturally, alcohol and driving do not mix.
Also nice in less pleasant weather
Because a large part of the program takes place indoors, the brewery is a good activity for a rainy or cooler summer day.
Combine with Murau
The brewery is located in Murau and can easily be combined with a city walk, a drink on a terrace, a visit to a restaurant, or the shops in the historic center. As a result, you do not need to set aside a separate day for the tour.
